You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom
A legal contract must document the transfer of "goodwill" associated with the mark.
Are you looking to buy a name for a you're starting, or are you trying to acquire a specific brand name from someone else? Trademark process - USPTO buying rights to a name
Costs vary wildly based on brand value, from a few thousand to millions for established brands.
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark You must file the assignment with the USPTO
Submit your application via the USPTO Trademark Center . TEAS Plus: Approximately $250 per class (most streamlined).
Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it. Are you looking to buy a name for
A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment)