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: Should the column be humorous, authoritative, or provocative?

a practical guide to writing a column that people will love to read buy columns

To get the best value for your purchase, provide your writer with a clear framework: : Who is the reader? : Should the column be humorous, authoritative, or

: Look for writers who can "show, don't tell" by using concrete details, dialogue, and body language to make their points. : Should the column be humorous