worth the investment over cheaper alternatives? It comes down to its unique engineering: Beautyblender — Design Life-Cycle

The Beautyblender was born on the set of the TV show Girlfriends , the first show filmed in high definition. HD cameras revealed every pore and imperfection, making traditional heavy, caked-on foundation obsolete. Latina makeup artist Rea Ann Silva needed a way to deliver a seamless, "airbrushed" finish without the bulk of a noisy airbrush compressor. She began hand-cutting sponges into edgeless rounds and wetting them to create a finish that mimicked real skin. The Science of the "Bounce" What makes a Beautyblender Original Go to product viewer dialog for this item.

The act of "buying a Beautyblender" is more than a simple transaction; it is an entry into a global standard of modern artistry. Since its inception in 2003, this small, fuchsia, egg-shaped sponge has moved from a niche professional tool to a cultural icon, found in the collections of the National Museum of American History . The HD Revolution: Born of Necessity