: 53% discuss traditional TV/movies with friends more than social media content, focusing on realistic, everyday experiences.

: Over 56% of Gen Z finds social media content more relevant to their lives than high-budget traditional movies or shows. Brand & Marketing Insights 2025 Digital Media Trends | Deloitte Insights

: Nearly 46% of teens report being online "almost constantly," a number that has doubled over the last decade.

: TikTok (63%), Snapchat (60%), and Instagram (59%) follow closely.

Teens are moving away from "forced" or "aspirational" storylines in favor of realism.