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: Use platforms like Instagram and TikTok to show the "face" of your brand and build trust through relatable content [1, 21].

: Boost sales and awareness through strategies like customer-loyalty programs, giveaways, and influencer collaborations [15]. boutiques*online

: Choose an e-commerce platform like Shopify or Wix to host your website [4, 18, 19]. : Use platforms like Instagram and TikTok to

Once launched, growth requires consistent effort and strategic marketing: 19]. Once launched