Despite the benefits, Mayer-Schönberger and Cukier warn of a "dark side":
Traditional statistics rely on small samples to represent a whole. Big data allows us to analyze nearly every data point in a set, which eliminates sampling errors and lets us "zoom in" on small subgroups without losing reliability. Big Data: How the Information Revolution Is Tra...
The authors identify three core shifts in how we handle information: Despite the benefits, Mayer-Schönberger and Cukier warn of
Big data is no longer just a technical buzzword; it is actively reshaping industries: Despite the benefits
