For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion.
Best Buy also leveraged music for specific seasonal high-interest periods:
Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks: best buy commercial 2017 music
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective
These spots featured the band's signature atmospheric sound to build excitement for new tech. For their "Big Game Selfie" and "In the
The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation.
These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year. Several key spots throughout the year used these
Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns