: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction.
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. Ben Settle Copy Troll pdf
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies
is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll : Never engage one-on-one with a troll unless
: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Availability and Format : Settle warns against blindly
19 jagged bits of advice for raw & wriggling marketing newbies