Ava Max - Naked [official Music Video] -

: A barcode on her side in certain scenes has been interpreted as a symbol for being a "product" or "SKU" in the mainstream music industry, adding a layer of social commentary to her on-screen persona .

: The video showcases her signature "Max-cut" hairstyle in bright orange, moving away from her usual platinum blonde for this specific track . Core Theme and Lyrics Ava Max - Naked [Official Music Video]

: Directed by Hannah Lux Davis , the video features a futuristic, high-concept setting. : A barcode on her side in certain

: Co-writer Bonnie McKee originally intended the song for her own project with a "Fleetwood Mac" vibe before it was revamped by producer Cirkut for Max. : Co-writer Bonnie McKee originally intended the song

The video and song explore the concept of versus physical exposure. The recurring lyric— "You can take off all my clothes and never see me naked" —emphasizes that true intimacy comes from knowing one's heart, not just their physical appearance.