Building affordable "economy shitboxes" that mobilize the masses.
In , the "story" is an emergent narrative you create as the CEO of your own automotive empire. Starting in 1946 , your journey spans decades of engineering breakthroughs, economic shifts, and changing consumer tastes. 1. The Post-War Beginning (1946)
What kind of automotive brand do you want to build: a or a reliable mass-market brand ? The true origin story of automation : r/automationgame Automation The Car Company Tycoon
Creating hand-built supercars or high-performance muscle cars for the elite.
Engineering rugged 4x4s and trucks that can conquer mountains without flipping. 3. Economic Crisis and Modernity Engineering rugged 4x4s and trucks that can conquer
The campaign's ultimate goal is defined by you: achieve world market dominance through superior design, or simply see how long you can survive as a "crummy" company with horrible cars. You can even export your creations to to see how your decades of engineering hold up in a crash or on a race circuit.
By the 1970s and 80s, the story introduces conflict through . Oil crises and stricter emissions regulations force you to innovate with turbocharging and fuel injection to keep your engines "pretty in range" for emissions. You must manage factories, set up distribution networks, and navigate over 40 different market demographics to avoid the ever-present threat of bankruptcy. 4. Legacy and Your Final Goal 2. The Golden Era and Innovation
Your story begins in the aftermath of WWII. With a small factory—perhaps inherited from a father who built fighter plane engines—you enter a world hungry for mobility. Your first challenge is designing a simple, reliable car with limited materials like steel and basic inline engines. Every decision, from the suspension type to the carburetor setup, determines if your fledgling brand survives the post-war recovery. 2. The Golden Era and Innovation