Attitudes And Attitude - Change

Favorable or unfavorable encounters with an object shape immediate opinions.

Attitudes aren't innate; they are learned through various channels: Attitudes and Attitude Change

Changing an established attitude is often more difficult than forming one, especially if the attitude is strong or long-held. Key theories explain how this shift happens: Favorable or unfavorable encounters with an object shape

Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Attitudes and Attitude Change

When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior.

Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change