Airship Acquires Sms Commerce Company Replybuy May 2026

Automated syncing of conversational histories with major CRM platforms.

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview Airship acquires SMS commerce company ReplyBuy

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Automated syncing of conversational histories with major CRM