Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.
To get the most out of strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , ensure your tracking platform (like Voluum, Binom, or RedTrack) is configured to pass the correct data:
In the world of performance marketing, data is the only currency that matters. If you’ve encountered tracking strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , you’re looking at the backbone of granular campaign optimization. 930_3bdcc5f9_139445_{yourSubPublisherId}
But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID?
While the first part of the string ( 930_3bdcc5f9_139445 ) usually identifies the offer, the creative, or the primary affiliate account, the {yourSubPublisherId} section is a . When a live user clicks your link, your tracking software replaces that bracketed text with a real value—such as a specific website ID, an influencer's name, or a mobile app placement. Why Granular Tracking Matters Using the {yourSubPublisherId} macro allows you to: But what does this string actually do, and
Ensure your "Postback URL" is set up to send conversion data back to the network using this same ID.
Because this string functions as a technical placeholder for performance tracking, a blog post centered on it would typically focus on or Affiliate Marketing Optimization . When a live user clicks your link, your
Analyze your "Drill-down" reports daily to prune underperforming IDs.