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If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma

Use colors that stand out against the website background to draw attention. If using GIF, keep animation simple to avoid

Test different colors, CTAs, and images to see which version produces the best CTR. If using GIF

Usually placed at the top of a webpage, below the header, or at the bottom, offering high visibility. below the header