At TwitchCon 2022, streamer Amouranth (Kaitlyn Siragusa) generated significant, viral attention by offering photo opportunities where she stepped on or posed over fans, leaning into the "step on me" meme culture. This marketing tactic solidified her position as a top-viewed, unconventional content creator and became a defining, high-engagement moment of the convention. Read more about the event on the SolidSmack website.